Chambers of Commerce

2nd workshop: “Converting Free Trials into Chamber members”

September 25, 2019

We continue to present participants’ views about 2nd TIAO workshop panel discussion. This time Board Member of Belgian Luxembourg Romanian Moldovan Chamber of Commerce – Koen Vanvinckenroye and Business Relations Manager at BECI – Sandra Moyo share their thoughts on identifying member needs and converting them into opportunities.


Visual of Koen Vanvinckenroye

Koen Vanvinckenroye | Board Member of Belgian Luxembourg Romanian Moldovan Chamber of Commerce

When starting up a platform like CONNECTS it is important to get members registering.  Only when enough companies are present, CONNECTS will become the new standard. This contribution wants to generate ideas to speed up this process.”

Sandra Moyo | Business Relations Manager at BECIVisual of Sandra Moyo

“I take part in CONNECTS workshop, as a moderator and also as a representant of the Brussels Chamber of Commerce (Beci), it’ s an opportunity to meet the other stakeholders of the platform and to exchange its development and refine our relationship to better help the companies that are registered there. Free trials are generated by the interface of our website for prospecting research.

 To convert free trials into Chamber membership, you need commercial follow-up. Otherwise, the company may freely subscribe to a waiver on the platform managed by TIAO.

During this workshop, I would like to share suggestions for improving the use of CONNECTS in order to increase the satisfaction of our members and thus increase the audience for activities on CONNECTS.”

The second TIAO strategy workshop will be held this year on 26 & 27 of September at the spectacular Leuven Institute for Ireland in Europe. Founders of TIAO launched the CONNECTS platform with a mission to digitalise and interconnect all Chambers of Commerce in the world. Currently, there are 27 Chambers of Commerce from 23 different countries on this business matchmaking platform.

The purpose of this workshop is to position Chambers as the Gateway to Business Development for the 21st century entrepreneur. In addition, to support chambers’ moderators in fully leveraging the CONNECTS platform to serve their members and working better together as an international Chamber network. The last, but not least to engage and motivate all workshop participants (more than 40 confirmed) from across the globe by connecting with and learning from each other.

Stay tuned for more info or contact us at

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