Dutch & Belgian Trade Day: Growth Opportunities for B2B
December 10, 2019
CONNECTS team joined Dutch and Belgian Trade Day on December 10th. Nowhere else in Europe is e-commerce growing as fast as in Belgium, with an increase of more than 12.5% per year. By 2020, B2B e-commerce sales are expected to be twice as high as B2C e-commerce sales. More and more Dutch companies are also realising that Belgian B2B is a very important market. But how do you approach this market where the cultural and linguistic differences are great? Just copying your Dutch online strategy to Belgium is a misconception, it really requires a different approach.
Digital agency Intracto organised the event for Dutch entrepreneurs to understand Belgian market: cultural differences between Belgium and the Netherlands, online advertising for the market.